Search Engine Optimization (SEO) is term used to describe a set of recommended techniques that make a site search engine friendly.
Any site built by Stringer Sites follows commonly accepted best-practices and industry guidelines for SEO. We can also provide consulting services for to improve page rankings and search engine performance of your existing site.
About SEO, Google, and Some Common Misconceptions
Frankly, Google is the only search engine that matters in today's market, and most SEO techniques are geared toward making sure Google can crawl your site and include it in their free listings. Though because Google is one of the strictest search engines, writing for Google means that you are writing for the vast majority of other search engines in the market today.
No person or service can guarantee placement in Google's free listings; those who do are making false claims. All a web designer can do is to make sure the site adheres to Google's guidelines. These include creating content-rich pages that are relevant to the key topic of that page, using descriptive page titles, and making sure you use keywords frequently throughout your page copy; in a word, content is king. There are other tricks as well, and definitely a list of things to avoid in order to keep from being black-listed.
Paid Online Ad Campaigns
Of course, the only way to ensure that your site will appear at the top of a search is to pay for advertising placement on Google. Whether you are building a new site with us or you have an existing site, Stringer Sites can help you develop a comprehensive online campaign that will maximize your advertising spend.
Contact us today to find out more about how we can help your site's Search Engine Performance.
